Press Release

WasteNot environmental app for iPhone helps people green the world, and know their impact.

FOR IMMEDIATE RELEASE
March 17, 2010

Contact: Craig Michael Lie Njie
Founder & CEO, Kismet World Wide Consulting LLC
press@KismetWorldWide.com
http://www.KismetWorldWide.com

SAN FRANCISCO, California -- Kismet World Wide Consulting LLC announced today their first release of WasteNot, an app for the iPhone, iPod touch, and iPad that helps people green the world and know their impact. With WasteNot, people can find and share good ideas that can reduce their waste and their impact on the environment, then watch to see how big a difference their actions and ideas have actually made worldwide.

"We believe that a simple idea, such as turning off the lights every time you leave a room, can create significant environmental savings if enough people around the world commit to integrating it into their daily lives," said Craig Michael Lie Njie, Founder and CEO of Kismet World Wide Consulting LLC. "Although the individual savings of these ideas might be small, the aggregate savings of thousands, or even millions of people using these ideas can be profoundly significant. WasteNot lets people find these kinds of good ideas, which we call 'Seeds', and then keep track of how much their actions and ideas have saved the world, both visually with a unique worldwide, zoomable heatmap, and numerically with sum totals of the environmental savings. By providing them with an entertaining and informative tool that leverages a crowdsourced model of environmental information sharing, people really can save the world with WasteNot."

WasteNot helps people:

  • Browse and Search for good ideas (called "Seeds") to find simple things they can do to reduce their impact on the environment.
  • Plant Seeds to share their own good ideas with people around the world.
  • Water Seeds to let WasteNot know that they are using those ideas in their life. WasteNot will keep track of all of the waterings so they can see how much of a difference they and everyone else using WasteNot are making.
  • See where Seeds have been watered through interactive, zoomable heatmaps.
  • Know their impact by watching the worldwide savings of their ideas (Seeds) and actions (Waterings) grow in WasteNot's unique "MyGarden" interface.

You can watch a demonstration video of WasteNot, and learn more about the features at: http://www.KismetWorldWide.com/WasteNot/

WasteNot for the iPhone, iPod touch, and iPad has been in development for over 14 months, including a comprehensive and lengthy beta test program, and is now available as a download from Apple's App Store at: http://www.itunes.com/app/wastenot/

In addition, Kismet World Wide Consulting LLC has written a concise and actionable book that describes best practices for building an iPhone / mobile application business. The book includes guides on app marketing, corporate formation and legal issues, technologies required to support a development team, privacy principles and fair information practices, app development decisions made while creating WasteNot, and their unique business model called "FailSoft", or using multiple redundant backup plans to reduce the frequency and impact of unexpected setbacks.

You can learn more about the book at: http://www.KismetWorldWide.com/book/

About Kismet World Wide Consulting LLC:

Kismet World Wide Consulting is a globally distributed team of consultants who aim to provide products and services that make the world a better place for everyone. Founded in 2002, they have focused on building innovative and world-changing solutions that prioritize world good over personal profit. They created their iPhone development practice in 2008 after realizing that the tens of millions of users of the iPhone platform would eventually want something more fulfilling than apps that just entertain or provide utility. They believe that over time, the iPhone platform will enable large, globally-distributed groups of people to collaborate and affect significant world change.

The Kismet World Wide Consulting team consists of over 30 individuals from around the world, including technology industry veterans with extensive backgrounds in technology startups, privacy, databases, internet technologies, effective user experience design, data visualization, book authoring and editing, product sales and marketing, software quality assurance, and more.

To learn more about Kismet World Wide Consulting, and the principles and passion that drive the team, please visit:
http://www.KismetWorldWide.com/principles.html

For WasteNot press inquiries or to learn more about Kismet World Wide, please email:

Press@KismetWorldWide.com