Concise, Actionable Guides for Building an iPhone / Mobile Application Business

eBook Coming soon! To be notified when it is available, send an email to:

After a year of iPhone app development, building our company, and learning it all the hard way, we realized we could have done it faster, better, and smarter - if only someone had told us how!

We spent countless hours searching for the best resources for development of our iPhone apps, and doing all the research and work required to build a company that can produce, market, and support those apps. In much less time, you can learn the key concepts and Follow our actionable guide, showing you where to focus your efforts.

We found lots of books that described how to build an iPhone app, but none that described the unique challenges of building the mobile applications company we needed to support our app. So we spent the last several months writing and editing a book of actionable guides detailing how to build a mobile applications business. This is the book we wish we had had in the beginning.

Our book consists of guides that focus on the areas we spent the most time working on and learning about, including:

  1. Legal Matters: liability protection, company structure, and necessary legal agreements
  2. Technology: tools required to support a mobile applications development team (e.g. file server, mailing lists, source control, development process, beta testing, etc...)
  3. Marketing: strategies specific to mobile applications
  4. Privacy: considerations and best practices to both protect customers and enhance your competitive advantage
  5. "FailSoft": our term for corporate strategies that cope with and avoid failure in the fast-paced and dynamically changing mobile applications market
  6. Application Design: Difficult and unanticipated application design choices we had to make while building WasteNot, and the rationale behind our decisions.

Why sift through another 400-page book to find just a few key concepts? What you need is concise, actionable content to enable you to quickly know what questions to ask, and how to answer them as efficiently as possible. We've broken from the traditional book format to create a unique, distilled guide to the key information you need in order to act.

In each guide you'll find concise, actionable sections that support different readers' different needs:

  • A one-page "Executive Summary" quickly describes the high-level ideas that you need to know. For the busy individual who wants the key ideas up front.
  • A 2-3 page "Roadmap" outlining the major areas you need to understand in the guide, and the keywords you should be searching for resources to deepen your understanding of the material.
  • A 15-25 page "Refined Core" that fleshes out the Roadmap with distilled, key understandings and lessons we've learned along the way.
  • A 2-3 page "Checklist" that lists the key steps you need to perform. Check each item off when you've done it, and know you've taken charge of that aspect of your business.

These guides are in final editing. They will be distributed in PDF format over the next few weeks.

Once the full book is released, you will be able to buy any individual guide for an introductory price of $4.99 each. Or purchase all 6 guides together as a book for the introductory price of $19.99.

Early Bird Sale: For a limited time, pre-order all 6 guides for only $15.99! We'll send you each guide as it's released!

with PayPal
Book Plus:
For the next year, get all guides we release, plus all updates. ($29.99)
Book Patron:
Same as Book Plus, but receive all updates and additions to this series of guides, for life. ($49.99)
Book Hero:
Everything that a Book Patron gets, plus your name and up to 2 lines of text of your choice will be listed in the book credits. And because your purchase is helping to support our mission to make the world a better place, you'll also receive free eBook copies of any book we publish over the next 10 years! ($199.99)

Book Sponsor: Donate and help sponsor the WasteNot project to make the world a greener, better place to live.

  • Any amount over $199.99 will earn you Book Hero status, and we'll add you as a Kismet Book Champion in the book credits.
  • Contribute $1000 or more and not only will you be a Book Hero, but we'll also include your name in the book dedication.
via PayPal

If you would prefer to send us cash or a check and help us avoid PayPal fees, email and we will send you the address.

The first six guides are just the start. Over the coming months, we will be working on even more concise and actionable guides to help you navigate through additional challenges.

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